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Reaching Your Ideal Customer: Building Buyer Personas and Mapping the Customer Journey
April 4 @ 11:30 am - 1:00 pm
Tuesday, April 4th
11:30am Registration, Networking, Taco Bar Lunch
Location: The Marq, 3177 French Road, De Pere, WI
Do you have buyer personas? Are you unsure of your customer’s journey? Do you know who your ideal customer really is? If you struggle to answer these questions, this presentation will help you better understand who your ideal customer is by getting you started on building buyer personas and mapping the customer journey for your business or organization.
Buyer personas are crafted from market research and customer insights and can be used to tailor content and messaging to business patrons and potential visitors. This presentation will get you started on better understanding who your customers are (and possibly aren’t). Start directly reaching your ideal customers today through focused messaging that intrigues, dazzles and delights unique buyer personas.
3 Key Learning Takeaways:
- What are personas and journey maps?
- Why are they important?
- What do they look like for three different types of businesses (B2B service, B2B product, B2C)?
Tonita Proulx, Envano Interactive Business Strategist
Tonita Proulx and Bill Zoelle of Envano Interactive Business in Green Bay offer more than 35 combined years of interactive marketing and design expertise.
Tonita, an Interactive Business Strategist at Envano, is most excited when she is able to connect a business with their niche audience through interactive business strategies. Tonita jumped headfirst into Interactive Marketing and eCom just before Y2K became the buzz and buying keywords was like selling hot real estate. Throughout the years, she’s played an integral role in developing Interactive Business Strategies for Ariens Company, Festival Foods, Green Bay Packers, Vermeer Corporation, Miller Electric and more. Today Tonita is focused on helping organizations use new tools to do something better, to grow and to achieve core business objectives.
Bill Zoelle, Envano Creative Director
Bill, Envano’s Creative Director, helps to establish connections between people and brands using digital technology. Bill earned his BFA degree from Milwaukee Institute of Art & Design. Classically trained yet drawn to technology, Bill taught himself website development, launching his first site in 1999. He has served a wide variety of clients over the years including AGCO, Ariens, Miller Manufacturing, H.J. Martin and Son, Aprilaire, Vermeer, Festival Foods, Audi, GM, and Jaguar. A passionate consumer of books, Bill focuses on understanding how people think and behave to pair the needs of consumers with business goals.
Nick Arlt, Festival Foods Brand Strategy Director
Proulx and Zoelle are joined by Nick Arlt, the Brand Strategy Director from Festival Foods, who will share his experience with creating buyer personas and customer journey maps with Envano Interactive Business. During Nick’s nearly 15 years with the Festival Foods family, he’s played a key part in the public relations management and brand development and strategy of the company.