Chief Marketing Officers Tell All

What does a call center, HTML, and a famous shark have in common? Hint: it’s not the setting of a SciFi convention. All were jumping off points in the careers of this morning’s chief marketing officer panel. A room full of agency, freelance, in-house, and student marketers and communicators gathered on the campus of UW Oshkosh to Read More…

Sports & Entertainment Marketing Recap

What we learned from Ken Wachter and his career navigating the entertainment industry. From Siegfried and Roy to the first concert at Lambeau Field, he has planned, scheduled, promoted, finagled, and catered to some of the best-known acts in the business. But he’s learned that success has less to do with focusing on the personalities Read More…

Developing Leadership Presence Takeaways

More than 50 AMA members and guests started their morning yesterday with a reminder that leadership begins within and titles really don’t matter. In case you missed it, here are a few takeaways: First, why are good leaders necessary? According to presenter Lee Bouche, poor relationships, especially with supervisors, are the main reason people leave their Read More…

What Does Leadership Mean to You?

A Google search for the word “leadership” returned nearly 800 million results, including a basic definition: the action of leading a group of people or an organization. There are nearly endless supplies of books, periodicals, articles and conference sessions on the subject. So for a word so prevalent in our vernacular, with a definition so seemingly straightforward, Read More…

Appleton Airport Program Recap

Appleton Airport‘s marketing manager spoke to AMA Northeast Wisconsin chapter at the Platinum Flight Center about improving the customer experience and reaching the hidden customer. In case you weren’t able to join us, below is a brief recap of Marketing Manager Pat Tracey’s presentation. We won’t pretend this does it justice, but we hope you glean a few Read More…

Airport Marketing Program Preparation

Test Your Knowledge of Airports Take this short quiz in preparation for the Pulling Back the Curtain on Airport Marketing program taking place October 18, 2016. Answers will be revealed prior to the presentation by Appleton International Airport’s Marketing Manager Patrick Tracey. Which are the top three busiest airports in the world? As of 2015, the Read More…